Rainforest Foundation UK: Cameroon Appeal

This case study describes how the Rainforest Foundation UK used direct marketing to raise money to protect Cameroon's rainforest, eventually achieving results of 78% above the target.

Rainforest Foundation UK: Cameroon Appeal

Campaign details

Category name: CharityAgency: 999 DesignAdvertiser: Rainforest Foundation UK

Executive summary

The rainforests of the world are being destroyed at an incomprehensible rate of 1 acre per second. 2 acres have been destroyed in the time it's taken you to read this far.

Mining, logging, infrastructure development are some of the biggest risks faced by the rainforest and the indigenous communities who have called the rainforest their home for thousands of years.

A small charity, with a huge challenge, the Rainforest Foundation UK work to enable the rights of these indigenous communities...

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