Twinings Signature Blends brand design

This case study explores how Twinings used innovative packaging to launch a new premium tea range that would take advantage of the nascent super-premium segment of the UK tea market.

Twinings Signature Blends brand design

Campaign details

Category name: Food producersAgency: BrandOpusAdvertiser: Twinings International

Executive summary

Twinings wanted to reframe consumer perceptions of their 300 year old brand from premium grocery, stretching up to vibrant and contemporary British luxury, through the launch of a premium range representing the very pinnacle of teas and infusions, individually crafted by the Twinings master blenders.

In response we created Signature Blends. Each presentation case is inspired by the surprise and delight that comes with your first sip of these incredible teas. The inspiration and story behind each individual blend unfolds within each...

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