- Technology is propelling the rise and rapid upscale of companies that might previously have remained niche for several years, meaning that bigger businesses and brands need to keep on their toes.
- Food has become a political subject – how can low-income families eat healthily? How can we slow the obesity epidemic? How can we limit the damage that our food chain is doing to the environment?
- Experiences from travel to theatre remain a key focus for consumers seeking to enrich their lives and brands are now being judged on their value systems, on whether they are innovators, on...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
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