Artificial brand intelligence
Karen Boswelladam&eveDDB
The employment of AI in marketing has moved on from IBM's Watson. BMW's iGenius and Unilever's Chef Wendy are two consumer examples, and it can be seen in social media, with Facebook's M and in programmatic media trading.
New technology
This article is part of a collection of articles on the marketing opportunities in new technology. Read more.
The future marketing strategy of any leading brand will be data analysis driven, identifying valuable consumer insights and reacting reliably and faster than before.
So for marketers in an ever-demanding world where customers expect...