Karma Nirvana: Day of Memory, Part 1 Suffocation
Leo Burnett London
Campaign overview
'Honour'-based violence (HBV) is sadly wide-spread in Britain, but woefully under-represented in both public discourse and policy. More than 2,800 cases were logged in 2010, but many thousands more are never reported. Despite the Forced Marriage Act 2012, the authorities were just not doing enough to acknowledge and tackle this abuse.
Karma Nirvana's task was to raise awareness of HBV among key government influencers, asking them to take responsibility and state their commitment to helping prevent abuse.
Strategy
Even if they are aware of HBV, the authorities...