Adstats: Global media consumption

This short article compiles statistics on media consumption, based on data from GlobalWebIndex.

Adstats: Global media consumption

Internet users aged 16–64 from 34 countries included in a GlobalWebIndex survey spent a total of 11.1 hours per day consuming media during Q1–Q3 2015. The figure includes time spent on multiple media simultaneously. Approximately 55% was spent online. US audiences watched the most TV – up to 3.3 hours a day on linear TV and one hour online. Chinese consumers watched the least TV overall, but had the highest online TV usage at 1.1 hours a day. Globally, 55% of respondents used a mobile phone while watching TV and 41% used a laptop. When going...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands