Remote Access: Understanding Gogglebox Britain
James Hamilton and Konrad CollaoChannel 4 Television and Craft
Summary
We're a nation of Goggleboxers: we love TV and watch nearly four hours of it every single day.
Channel 4 makes a multi-million pound investment in off-air marketing each year to ensure it brings as many viewers as possible to its award-winning content. This project was commissioned to help optimise that investment; to answer the question of how and why viewers pick one programme over another; and what can be done to nudge them away from the competition and towards Channel 4.
The research...