Samsung Mobile: #NoteMyDay
Campaign details
Agency: Harte HanksClient: Samsung MobileCategory: Information Technologies
Executive summary
Samsung released its Galaxy Note 4 in time for Christmas 2014. Samsung particularly wanted to reach consumers aged 18-30. Partnering with stars of Snapchat and Vine, Samsung created awareness of the Galaxy Note, showing the pair out and about in New York. Then, using Twitter, the pair targeted people who were using Twitter to complain about their bad days, and work out how their days could be turned around – within the space of an hour. As a result over one...