Global Marketing Index, October 2015: Growth Rate for Global Marketing Budgets Steadily Slowing

This article summarises the results of October's Global Marketing Index. It observes that marketing budgets in Europe grew strongly while budgets in the Americas declined.

Digital and Mobile maintain rapid growth rate

World Economics

  • Global marketing budgets expand for 32nd successive month
  • Recovery in European marketing budgets continues as budgets in Americas decline
  • Staffing levels expand, but at a slowing rate

Overview

The Headline Global Marketing Index (GMI) for October registered a value of 55.2 up from its value in September. This indicates that global marketing activity is expanding at a steadily pace but the rate of growth is down from the 2014 YTD average of 60.5. In October marketing activity grew in all regions with the headline GMI values...

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