Perfect design through neuroscience
Vicky BullenColey Porter Bell
Today, brands can apply our enriched understanding of neuroscience, including the visual nature of System 1 thinking, to harness the power of design. Vicky Bullen shares five rules of thumb to enable brand identities to work as powerfully as possible.
Brand design for business growth
This article is part of a collection of articles on how design can have an impact on a business' fortunes. Read more.
It doesn't take a cultural genius to realise we are living in an increasingly visually mediated world. Simply taking a cursory look...