Know the audience: Mums
Felim McGrathGlobalWebIndex
Around 70% of online mums are digital shoppers, with online dialogue being a large part of their purchase journey; 40% regularly post reviews. They use Pinterest and online communities of mums to research purchases and visit Groupon to get a deal.
Each year, GlobalWebIndex's research programme surveys 200,000 internet users aged 16–64 across 34 markets. Our quarterly study is designed to understand how digital consumers are behaving online across a wide range of devices. In Q2 2015, the survey included 6,320 internet users who were mothers with children aged 16 or under. Here,...