IKEA Malaysia: BookBook
Agency: PHD Media MalaysiaClient: IKEA
The summary statement
The BookBook campaign should win The Best Use of Media because it truly re-ignited the excitement for the IKEA Book as well as for the brand itself. Not only was it one of the most talked about and 'viralized' product launch AROUND THE WORLD, the campaign drove conversions on the IKEA website. The campaign made a mockery of technology; specifically how new products are introduced into the marketplace. It is a spoof of how Apple interviews its employees prior to the launch of a new device....