Philips Pro Skin Advance Trimmer: The Big Leap
Agency: Pulp Strategy Communications, IndiaClient: Philips India
Campaign strategy
India is the world's largest youth economy with 50% of Indians below the age group of 25. The overall Male Grooming appliances market is growing at an exponential rate, with 89% consumers adopting trimming as the most convenient way to get started with facial hair grooming.
The marketing objective at hand for Philips was to drive 17-25 year old students to become first-time users in the Electrical Male Grooming franchise and establish trimmers as the first grooming tool for new...