Sagami: Robot Town
Agency: Geometry Global JapanClient: Kanagawa Prefecture
Summary statement
The district of Sagami in Kanagawa Prefecture has a thriving yet fragmented robotics industry; and that lack of cohesion hindered investments. We know that a conventional PR approach could only go so far, and that we needed to unify the diverse fields of robotics under one big idea and make their businesses stand as one. We borrowed the legendary cartoon character "Astro Boy" and renamed the area Robot Town. We used his well-known super-powers to help the public (investors, civilians, and children alike) understand the diversity...