Sagami: Robot Town

This case study illustrates how the Kanagawa Prefecture, a Japanese administrative district, raised awareness and investment using the beloved character of 'Astro Boy'.

Sagami: Robot Town

Agency: Geometry Global JapanClient: Kanagawa Prefecture

Summary statement

The district of Sagami in Kanagawa Prefecture has a thriving yet fragmented robotics industry; and that lack of cohesion hindered investments. We know that a conventional PR approach could only go so far, and that we needed to unify the diverse fields of robotics under one big idea and make their businesses stand as one. We borrowed the legendary cartoon character "Astro Boy" and renamed the area Robot Town. We used his well-known super-powers to help the public (investors, civilians, and children alike) understand the diversity...

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