ICC World Twenty20 Bangladesh 2014: Cricket checkmates politics
Bitop Das Gupta
Campaign details
Brand Owner: International Cricket CouncilLead agency: Grey Advertising BangladeshBrand: ICC World Twenty20 Bangladesh 2014Country: BangladeshIndustry: SportsMedia: Games and competitions; Internet - general; Online videoBudget: Up to 500k
Market background and cultural context
2014: The year to host the biggest sports event of the history of Bangladesh
International Cricket Council (ICC) is the international body for Cricket, like FIFA for Soccer. This body has the exclusive rights to arrange world cricket tournaments. ICC World T20...