ICC World Twenty20 Bangladesh 2014: Cricket checkmates politics

This case study shows how the International Cricket Council (ICC), the international body for cricket, changed the mood of Bangladeshi audiences from worrying to celebration by using music and dance.

ICC World Twenty20 Bangladesh 2014: Cricket checkmates politics

Bitop Das Gupta

Campaign details

Brand Owner: International Cricket CouncilLead agency: Grey Advertising BangladeshBrand: ICC World Twenty20 Bangladesh 2014Country: BangladeshIndustry: SportsMedia: Games and competitions; Internet - general; Online videoBudget: Up to 500k

Market background and cultural context

2014: The year to host the biggest sports event of the history of Bangladesh

International Cricket Council (ICC) is the international body for Cricket, like FIFA for Soccer. This body has the exclusive rights to arrange world cricket tournaments. ICC World T20...

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