McDonald's Hong Kong: Official sponsor of fans
Andreas Krasser
Campaign details
Brand Owner: McDonald's Hong KongLead agency: DDB Group Hong KongContributing agency: OMD Hong KongBrand: McDonald'sCountry: Hong KongIndustry: Fast food, takeaway outletsMedia: Integrated; Internet - display; Newspapers; Outdoor, out-of-home; Packaging and design; Point-of-purchase, in-store; Print - general, unspecified; Sponsorship - event, property; TelevisionBudget: 1 - 3 million
Market background and cultural context
Not just another World Cup sponsor
Generally speaking, you can divide FIFA World Cup sponsors into three different types:
- The fundraisers:they are...