Team Singapore: Their road to redemption

This case study illustrates how Singapore's under-appreciated national athletic team, Team Singapore, won the support of the public using an emotion-driven campaign.

Team Singapore: Their road to redemption

Beau Encarnacion

Campaign details

Brand Owner: Sport SingaporeLead agency: Bates CHI&PartnerBrand: Team SingaporeCountry: SingaporeIndustry: Government, social policyMedia: Cinema; Content marketing; Earned media, buzz; Games and competitions; Integrated; Internet - display; Internet - general; Internet - microsites; Internet - search; Online video; Social media; TelevisionBudget: 500k - 1 million

Market background and cultural context

Team Singapore – the brand that represents Singapore's national athletic team – has had a difficult history of getting the general public to support its local athletes. Over...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands