Odonil Gel: A fragrance for physical intimacy
Vivas Nandhakumar
Campaign details
Brand Owner: Dabur IndiaLead agency: McCann WorldgroupBrand: Odonil GelCountry: IndiaIndustry: Cleaners, detergents, air careMedia: Cinema; Magazines – consumer; Newspapers; Online video; Outdoor, out-of-home; Packaging and design; Point-of-purchase, in-store; Print – general, unspecified; TelevisionBudget: 500k – 1 million
Market background and cultural context
The fragrance market in India has seen enormous rise in the last decade. The air care market is pegged at 300 million USD and growing at 30% year on year. (Source: Business Line 2012)....