MasterCard Hong Kong: A Priceless Comeback
Rochelle Wang
Campaign details
Brand Owner: MasterCard WorldwideLead agency: Digital Arts Network\Hong KongContributing agency: CaratBrand: MasterCard Hong KongCountry: Hong KongIndustry: Financial services (general)Media: Content marketing; Social media Budget: Up to 500k
Market background and cultural context
There are some things money can't buy. For everything else, there's … Visa?
Seventeen years ago, MasterCard launched the 'Priceless' campaign, celebrating the universal truth that experiences in life matter more than the things money can buy. This earned recognition for MasterCard in...