Reinforcing Adidas Originals as the pioneering sportswear brand for the street in Greater China and deliver record business return
Phyllis Yip
Campaign details
Brand Owner: adidasLead agency: TBWABrand: adidas OriginalsCountry: China; Hong KongIndustry: SportsMedia: Earned media, buzz; Events and experiential; Integrated; Internet - display; Internet - general; Internet - microsites; Magazines - consumer; Mobile and apps; Online video; Outdoor, out-of-home; Point-of-purchase, in-store; Print - general, unspecified; Public relations; Social media; TelevisionBudget: 3 - 5 million
Market background and cultural context
adidas Originals is a pioneering sportswear brand...