Christmas consumerism
Denise Funke and Frances RevelOMD UK
Christmas shopping starts early in the UK: 60% start in October, but fatigue sets in before the final rush in December. Brands need to start festive campaigns early and respond with new efforts when interest begins to wane.
As the nights draw in, it's no wonder attention is turning to Christmas. For one single day out of 365, it is the most talked-about, anticipated and mythical event in the consumer calendar. To help brands navigate their way through this all-consuming period, OMD UK launched the next phase of its pioneering Future...