Benjamin Moore Paints: Fenway Park collection
Campaign details
Agency: The Martin AgencyBrand: Benjamin Moore PaintsAdvertiser: Benjamin Moore Paints
Summary
Benjamin Moore makes incredible paints. The problem is, paint has become a commodity. Great for value brands; not great for premium-priced paint brands like Benjamin Moore. People also shop for paint at big-box stores, and Benjamin Moore only sells through independent paint and hardware stores. That's a well-established consumer behavior we had to break.
And we had to get our retailers excited because without their buy-in, Benjamin Moore products don't even make it onto the shelves....