Mobile in Asia: The mobile-first generation in Asia
Reynold D'Silva and Vladyslav KoshelyevFacebook
Mobile in Asia
This article is part of a collection of articles on mobile in Asia. Read more.
The city of Chongqing in China has created the world's first mobile phone-friendly sidewalk, with a 30 metre "mobile phone lane" designated for people who use their phones while walking. Beyond designated sidewalks, marketing in Asia is undergoing a massive change because of the emergence of the mobile-first generation – a cohort of young people in their teens and twenties for whom their mobile phone...