Tiger Beer: How a brand that had lost its way found its way home
Mindy Yap
Campaign details
Brand owner: Asia Pacific BreweriesLeading agency: BBDO SingaporeContributing agency: StarCom Mediavest Group Singapore and Ogilvy PR SingaporeCountry: SingaporeIndustry: Beer Media channels: Cinema; Earned media, buzz; Events and experiential; Internet - microsites; Online video; Outdoor, out-of-home; Public relations; Social media; Television; Word of mouth, advocacy
Market background and cultural context
Born in 1932, Tiger Beer has, for generations – been the 'go-to' beer of Singaporeans from allwalks of life...