Visa: Get Lost challenge

This case study describes how Visa China appealed to the new generation of Chinese travellers to encourage the use of its credit cards on their trips abroad.

Visa: Get Lost Challenge

Hans Lopez-Vito

Campaign details

Brand owner: Visa ChinaLead agency: BBDO China, Proximity China and OMD China Country: ChinaIndustry: Financial ServicesMedia Channels: Internet - display; Internet - microsites; Magazines - consumer; Newspapers; Online video; Outdoor, out-of-home; Public relations; Sales promotion; Social media

Market background and cultural context

Visa was facing the fiercest competition it has ever come across: it was being dwarfed by UnionPay's 80% market share of Chinese tourists' outbound transactions (Source: UnionPay).

There are many reasons for UnionPay's unstoppable rise to dominance among Chinese outbound...

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