Olay: Stepchanging digital to drive purchase intent with search and consumer ratings & reviews
Kei Cendreda
Campaign details
Brand owner: Procter & GambleLead agency: MediacomBudget: Up to 500kCountry: ThailandIndustry: Skin care, sun protectionMedia: Content marketing, Earned media, buzz, Internet - display, Internet - microsites, Internet - search, Online video, Outdoor, out-of-home, Social media, Television
Executive summary
This case study shows how Olay Thailand, a moisturiser brand, included digital search and content generation into their previously traditional media campaigns, grew brand awareness and purchase intent. Olay Thailand recognised that despite...