O2: Bringing smart tech to life for O2 Gurus
Anita Caras
Campaign details
Brand owner: TelefonicaLead agency: Microsoft and ZenithOptimediaContributing agency: VCCP Budget: 500k - 1 millionCountry: United KingdomIndustry: Call services and accessories, Fixed line providers, General service providers, Internet service providers, Mobile and cell handsets, Mobile providersMedia: Internet - display, Mobile and apps, Online video
Executive summary
This case study shows how O2, a mobile phone provider in the UK, used rich media content and device-specific adverts to raise awareness of O2 Gurus tech advice and...