Mercedes-Benz USA: Build a GLA on Instagram
Campaign details
Brand: Mercedes-Benz USAAgency: RazorfishCategory: Mobile Native and Mobile SocialRegion: NA
Objective
In the automotive industry, one of the most important online sales steps is the "build-your-own car" utility, which typically lives on a brand's website. But the target for the all-new GLA (high-income millennial conquests) lived on the social web - so we decided to bring the utility to them. The idea was to create the first car configurator on Instagram. At the end of the process, consumers would be given a price for...