Cornetto and Unilever: The ghost is calling
Campaign details
Brand: Cornetto and UnileverAgency: Mindshare MalaysiaCategory: Brand AwarenessRegion: APAC
Objective
In snacking, being generic and local has become the 'in' thing. Now that is scary for an international brand like Cornetto. Consumer trends show that the youth in Malaysia are moving towards normal (dare we say boring?) snacks. How could the brand become more relevant to their young consumers in Malaysia than dull local snacks?
Target audience
Looking for attention? Fear is always a great driver. Ghost stories are highly popular among the Malaysian...