Volvo Cars North America: The XC90 experience in Volvo reality
Campaign details
Brand: Volvo Cars North AmericaAgency: R/GACategory: Brand Awareness), Innovation(Silver), Mobile Video and Product/Services LaunchRegion: NA
Objective
Buying any car, especially a luxury car, is a personal experience. You need to see it, touch it and feel it to truly understand it. But with the car months from the showroom, we had to come up with another way for people to experience it. That's why we came up with Volvo Reality, a virtual test drive using Google Cardboard. Available on both Android...