Volvo Cars North America: The XC90 experience in Volvo reality

This case study details how Volvo, the car manufacturer, used a virtual reality mobile app to generate interest around the launch of a new car model in the US.

Volvo Cars North America: The XC90 experience in Volvo reality

Campaign details

Brand: Volvo Cars North AmericaAgency: R/GACategory: Brand Awareness), Innovation(Silver), Mobile Video and Product/Services LaunchRegion: NA

Objective

Buying any car, especially a luxury car, is a personal experience. You need to see it, touch it and feel it to truly understand it. But with the car months from the showroom, we had to come up with another way for people to experience it. That's why we came up with Volvo Reality, a virtual test drive using Google Cardboard. Available on both Android...

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