Media Planning Toolkit: Planning magazine media
Tony ReganBrand Performance
Far from being in decline, today's magazine media are well-equipped for the digital and social media era, able to produce content across multiple platforms and earning their place in the media plan.
There's no doubt that magazines have slipped down the consideration rankings for media planners, while consistent reports of declining print circulations have clouded the opportunities offered by emerging multiplatform magazine brands. But this is now a medium well-placed for a digital and social media era, fully equipped to produce content across platforms and facing the future with confidence....