Powering your brands for growth in South East Asia
Jane Ng
Brands must work hard to align proposition and experience both inside and outside the organization.
The recent release of the 2015 BrandZ™ Top 100 Most Valuable Global Brands by WPP and Millward Brown showed that brand value has risen substantially over the past 10 years despite economic and societal disruptions. The total brand value of the Top 100 now stands at $3.3 trillion, a 14% increase since 2014 and a 126% growth over the 10 years since the ranking was first launched. (Figure 1)
Figure 1: BrandZ™ Global Top...