Presented by:
Artie Bulgrin (SVP Global Research and Analytics, ESPN)Barbara Singer (VP Advertiser Insights and Strategy, ESPN)
Related content
- ARF Audience Measurement 2015
- Integrated Campaigns topic page
- Ten big challenges for market research in cross-media measurementEmily Barley, Event Reports, Esomar Summer Academy, June 2015
- Audience measurement in a programmatic world: The view from IpsosEmily Barley, Event Reports, Esomar Summer Academy, June 2015
- Cross-channel measurement and optimization: Targeting mobile app usage to increase desktop brand engagementGilad Barash, Brian Dalessandro, Claudia Perlich, Lauren Moores and Troy Raeder, ARF Experiential Learning, Audience Measurement 9.0, June 2014
- Watch...