Slowdown in the rate of growth continues for global marketing budgets
World Economics
- TV’s share of marketing budgets declines due to vibrant growth of new media
- European GMI outpaces Asia and Americas
- Global Adspend surpasses pre-crisis peak
Overview
The Headline Global Marketing Index (GMI) for July registered a value of 55.2 on its June figure indicating that marketing activity is still expanding at a solid pace. Growth was recorded across the globe with the July headline GMI values for Europe, the Asia-Pacific region and the Americas at 56.2, 54.8 and 54.8 respectively.
Global Marketing Budgets
The Index for Global Marketing...