I believe the future of brands is Superhuman
Emily Fairhead-KeenMEC
In the new Marketing Age, brands need to compete for attention with everyone and everything, so must rise to the challenge by delivering extraordinary performance using Superhuman powers, Emily Fairhead-Keen says.
I believe that man has entered a fourth cultural phase: the Age of Marketing, where everyone and everything communicates with a marketing filter, mimicking brands and jumping up on their stages. Whereas one solution the advertising industry has offered to brands on the same stages as people is to be more like people – and more human –...