The language of emotion
Poonam KumarTNS APAC
From Disney princesses to Dove and dirty whites to silky chocolate, the power of metaphor has never been more central to marketing – and applying metaphors with precision has never been more important for global brands
Human experience is filled with intangibles: the emotions, aspirations, fears and expectations that dominate our lives and our personalities. Putting these invisible forces into words has never been easy – but it's where our languages and cultures are often at their most poetic and creative. The techniques we use to express our innermost thoughts and experiences...