WWE flexes its digital muscles

This event report shows how World Wrestling Entertainment (WWE) successfully launched a direct-to-consumer video service that attracted over a million subscribers in a matter of months.

WWE flexes its digital muscles

Stephen WhitesideWarc

World Wrestling Entertainment – better known to most consumers as WWE – is not just grappling with new viewing habits, but actively turning them to its advantage.

Its main weapon in achieving this goal is WWE Network, a direct-to-consumer online video platform launched in the US in February 2014, then extended to over 170 nations. And this service now gives over 1.3 million subscribers access to big-ticket events like WrestleMania and Royal Rumble, plus a range of original shows and 3,000 hours of on-demand archive material – all for just $9.99 a...

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