TSB Local banking for Britain: A brand launch like no other
A once in a lifetime event.
2013 witnessed the most extraordinary event in British banking of our lifetime.
To bring more competition to the UK banking market, the EU demanded nearly 5 million customers be carved out of LloydsTSB, and divested into a new brand.
But before we could grow TSB and challenge the market, we had a massive challenge of our own: keeping millions of customers in a new brand they'd barely heard of and hadn't chosen to be part of.1
The EU may have imagined that...