The UK's first ever Sport Social Media Index
Adrian Johnson
Campaign details
Brand owner: UmpfLead agency: UmpfContributing agency: Vapour, Opta and William HillBrand: Sport Social Media IndexCountry: United KingdomIndustry: SportsChannels used: Content marketing, Earned media, buzz, Public relations, Social media, Word of mouth, advocacyMedia budget: Up to 500k
Executive summary
This case study describes how British agency Umpf won itself new business by creating the Sport Social Media Index in which to pit potential clients against each other.
PR and social-media agency Umpf set an...