Coca-Cola: Share a Coke with Morocco

This case study explains how Coca-Cola extended its packaging-personalization promotion to Morocco without offending Islamic sensibilities by using given names.

Coca-Cola: Share a Coke with Morocco

Tahaab Rais

Campaign details

Brand owner: Coca-ColaLead agency: FP7/CAS (Part of McCann Worldgroup) and FP7/DXB (Part of McCann Worldgroup)Contributing agency: UM, Marshmallow and SigmaBrand: Coca-ColaCountry: Pan ArabIndustry: Non-alcoholic, soft drinksChannels used: Cinema, Content marketing, Direct marketing, Earned media, buzz, Events and experiential, Internet - display, Newspapers, Online video, Other and ambient media, Outdoor, out-of-home, Packaging and design, Point-of-purchase, in-store, Product placement, Product sampling, Public relations, Radio, Social media, Television, Word of mouth, advocacyMedia budget: Up to 500k

Executive summary...

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