Coca-Cola: Two Worlds. One Song.
Tahaab Rais
Campaign details
Brand owner: Coca-Cola Middle EastLead agency: FP7/DXB (Part of McCann Worldgroup)Contributing agency: UM Dubai and Universal MusicBrand: Coca-ColaCountry: Pan ArabIndustry: Non-alcoholic, soft drinks, TV channels, services, programmesChannels used: Content marketing, Earned media, buzz, Email marketing, Events and experiential, Games and competitions, Internet - display, Internet - microsites, Internet - search, Mobile and apps, Online video, Other and ambient media, Outdoor, out-of-home, Public relations, Radio, Sales promotion, Social media, Television, Word of mouth, advocacyMedia budget:500k - 1...