Closeup fashionista
Munazza Rafeek
Campaign details
Brand owner: Unilever Sri LankaLead agency: Lowe LDB Sri LankaContributing agency: Mindshare Sri LankaBrand: CloseupCountry: Sri LankaIndustry: Oral healthChannels used: Events and experiential, Internet - display, Magazines - consumer, Newspapers, Online video, Outdoor, out-of-home, Packaging and design, Point-of-purchase, in-store, Print - general, unspecified, Radio, Social mediaMedia budget: Up to 500k
Executive summary
This case study describes how Closeup toothpaste appealed to young Sri Lankans through fashion.
Gel-based toothpaste Closeup's main barrier was making Sri Lankan youth ask for it...