Luleå Government/Luleå Business Agency: The Node Pole
Prime Stockholm
What were the objectives for the creative work?
A DIRTY BIG SECRET
The objectives for the creative work were to tackle one of the IT industry's biggest headaches head-on and turn the revealing, fear-driven conversation on big companies and their dirty 'cloud' data into a positive one by positioning a little, unknown town in the North of Sweden as the pioneer of a better way.
But first, a little background…
By 2010, storing things in "the cloud" had fundamentally changed the way we travel, communicate, socialize, produce stuff and do business...