Finding and measuring insight in Asia - a report from the ESOMAR Asia Pacific Conference 2015

This event report summarises the presentations and papers from ESOMAR's Asia Pacific conference 2015, which covered a broad range of market research themes and conclusions.

Finding and measuring insight in Asia – a report from the ESOMAR Asia Pacific Conference 2015

Manfred MareckResearch Marketing

The Asia market is an amorphous region that displays often contradictory traits and behaviours. Opening ESOMAR's Asia Pacific Conference 2015, the conference committee chair, Yahoo's Francis Che, said that it was the role of the marketing research (MR) industry to guide brand managers and make sense of this 'chaos'.

Chris Riquier (TNS) and Mathew Smith (Cisco) opened proceedings by talking about the The Internet of Everything. Today there are more connected devices (25bn) than people (7bn) on our...

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