Innovation inspiration from the world without web (wWw): Identifying qualities of life in the world without web that are disappearing fast

Christine Tan, David Jeffs, Martin Anso, Melissa Gill, Samy Mardolker, Smitha Kuppa and Tony Salvage

This paper identifies some of the qualities of life from the 'world without web' that are disappearing and asks what we will miss and how commercial value can be created through innovation inspired by such qualities.

Innovation inspiration from the world without web (wWw): Identifying qualities of life in the world without web that are disappearing fast

Christine Tan, David Jeffs, Martin Anso, Melissa Gill, Samy Mardolker, Smitha Kuppa and Tony SalvageToluna, Yahoo!, ORC International and SingTel

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Introduction and context

Digital disruption has become the driving force behind innovation, enabling the creation, delivery and support of products and services in a cheaper, quicker and more convenient manner, radically changing both business and society.

Although similarly transformational changes have historically been met with resistance – notably, the...

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