Coca-Cola's agile research adventure: Implementing an agile research program in Asia
Ron Gailey, Stephen Phillips and Pete CapeThe Coca-Cola Company, ZappiStore and SSI
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Introduction
This paper tells the story of Coca-Cola's partnership with ZappiStore and SSI and their successes and failures developing research solutions in Asia that we call "Agile Research" - research that is done in the spirit of fail fast and learn quickly, while providing results we need in hours or days, not weeks.
Zappistore is an online research provider that offers an automated self-service platform for buying...