Social media: The meaning behind social insight data

This article argues that data from social media can help marketers to understand their audiences more deeply, going beyond discredited demographic based targeting.

Social media: The meaning behind social insight data

Joel Davisagency:2 UK

Using social media profiles to understand audiences and gain insights into their lifestyle and emotive drivers will guide more predictive, accurate targeting that engages with the audience's passions.

In today's fast-paced, technologydriven society, phones have become an extension of people's minds. Walk into a tube station and you will witness the future as imagined in the film Her– phones and tablets in front of commuter faces, with communication traversing across a web-based platform in a hyperreality where human contact is at a minimum. Content is literally...

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