Consumers' attitude towards instructions.

Lisl Putschi

This paper will mainly show the actual interest patients feel towards the instructions but also the difficulties they face in trying to understand them accurately and will suggest ways to eliminate these problems.

Consumers' Attitude Towards Instructions.

Lisl Putschi Fessel + GfK, Austria

INTRODUCTION

Having a prescription filled or simply buying a non-prescription medication is not something one does on a daily basis. It happens mostly after seeing a physician or when one is experiencing a health related complaint.

In other words: it is connected with being worried, scared and even irritated by these unusual circumstances. In addition at the end of every drug commercial we are repeatedly reminded to read instructions carefully before taking the medication.

What happens when finally the medication - this strange and scary substance - is taken...

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