adidas: #allin or nothing

This case study explains how Adidas, the sports brand, planned ahead to create content that could be used in real-time responses to developments during the 2014 football World Cup.

adidas: #allin or nothing

Sophie FitzGerald

Campaign details

Brand owner: adidasLead agency: We Are SocialBrand: adidasCountry: GlobalIndustry: Clothing and fashion, Leisure and entertainmentChannels used: Social media Media budget: 1 - 3 million

Executive summary

This case study describes how Adidas used extremely thorough social planning to become the biggest World Cup brand and achieve record ball sales.

The challenge was to drive brand heat for Adidas by creating talkability in a crowded World Cup social-media space, owning social conversation and stimulating product sales.

The agency identified every...

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